Rabu, 26 Maret 2014

[A340.Ebook] Get Free Ebook Objects of Desire: Design and Society Since 1750, by Adrian Forty

Get Free Ebook Objects of Desire: Design and Society Since 1750, by Adrian Forty

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Objects of Desire: Design and Society Since 1750, by Adrian Forty

Objects of Desire: Design and Society Since 1750, by Adrian Forty



Objects of Desire: Design and Society Since 1750, by Adrian Forty

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Objects of Desire: Design and Society Since 1750, by Adrian Forty

"One of the most significant contributions to design history in recent years."—Financial Times

Objects of Desire looks at the appearance of consumer goods in the 200 years since the introduction of mechanized production, whether in Josiah Wedgewood's use of neo-classicism for his industrially manufactured pottery or the development of appropriate forms for wirelesses. The argument is illustrated with examples ranging from penknives to computers and from sewing machines to railway carriages. In opening up new ways of appraising the man-made world around us, Objects of Desire is required reading for anyone who has any involvement with design and a revealing document about our society. 272 black-and-white illustrations

  • Sales Rank: #843230 in Books
  • Brand: Thames and Hudson Ltd
  • Published on: 1992-06-17
  • Original language: English
  • Number of items: 1
  • Dimensions: .98" h x .7" w x .67" l, 1.60 pounds
  • Binding: Paperback
  • 256 pages

Review
Readable and argumentative.

About the Author
Adrian Forty is Professor of Architectural History at the Bartlett School of Architecture and Planning, University College, London.

Most helpful customer reviews

18 of 18 people found the following review helpful.
Great textbook for Design History
By Professor Frederique Krupa
I rediscovered this book after college since I was probably too young to truly appreciate it the first time around. I use it now as the textbook for my Culture of Design seminar because it is one of the rare design history books that can ground design in its social context with real depth or clarity. (And boy, have I looked!)

While it can seem long winded to some, the ideas contained within are so novel and well explained that it can make someone allergic to 18th and 19th Century Design (like myself) truly appreciate the radical innovations of that period. For example, the Industrial Revolution was not just due to the steam engine's invention but more specifically to division of labor such as implemented in Wedgewood's factory in the mid 18th century.

The chapter on "Differentiation by Design" is a gem, showing how design reinforces class, age and gender roles. In the chapter on labor saving devices, women didn't really save any labor since cleanliness standards simply rose to meet product opportunities...

It's true that the book's layout, infographics and quality of the images do not do it justice... Hopefully the next reprint will address that.

15 of 16 people found the following review helpful.
More a technical treatise than an easy read.
By A. Woodley
This is more for the reader who wants to read an economic and cultural treatise on the development of design and how it has affected culture.

If it wasn't so long-winded I would have actually enjoyed it a lot more. Forty has looked at some of the assumptions we have made about design and culture and realised that they are not quite as they seem. A classic example he uses is that the invention and high use of sewing machines coincided with the impossibly ruffled gowns and dresses of the 1860's - the assumption has always been that the sewing machine made this type of style possible. Forty points out that these dresses did indeed use up to 100yds of fabric, and the use of the sewing machine only made them possible by making them more affordable. Sweatshops paid machine sewers far less than they paid hand sewers - therefore more complex dresses made by machine could be made for cheaper cost. My only problem with Forty is that he takes nearly 2 pages to say this.

I have some other problems with this work, I don't think it is well illustrated - all illustrations are small and in black and white - a bit hard to take in things that he calls 'richly glazed' and so on when you can't even see the colours. It also means he has catalogues and so on in here printed in impossibly small form so you can barely make out the designs.

On another petty note, I was surprised to see the picture of a cauliflower tea pot - fully functional from Wedgewood on one page, and then several pages later a picture of the mould was shown - both from 1760. What suprised me was that there was no reference in the text or near either illustration alluding to the fact that these were both in here. I thought something like this would at least have a small footnote directing to the other page.

I realise that with printing you have to make compromises but I didn't feel that these essentially editing and printing details did the book and its subject full justice. This really is a great book - divided into 11 chapters from the first industrial designers, to design in the home, labour-saving in the home and design and corporate identity. It just doesn't really quite make it.

0 of 0 people found the following review helpful.
Expertly refutes "Form Follows Function"
By Bradford Needham
An excellent refute to the assertion that Form Follows Function., containing example after example of consumer objects that were designed to convey specific messages rather than blindly reflecting only the function of the object. One of my "must read" recommendations.

See all 6 customer reviews...

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