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Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process, by Erdener Kaynak, Robert Mockler, Dorothy G
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Build the skills needed to compete in the highly competitive global business environment!This incisive book is a comprehensive introduction to contemporary multinational strategic leadership and management. A vital guide to business policy, Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process combines basic strategic management with a distinctive international business perspective. The result is invaluable as a preparatory overview for novices and as a guidebook for business practitioners.Mixing basic management and leadership perspectives with a study of international business, Multinational Strategic Management takes a comprehensive approach to subjects that traditionally require multiple texts. Designed for use as a textbook for undergraduate and graduate course work, the book fills an educational void in a rapidly growing field. The in-depth text provides you with a thorough understanding of how to lead and manage enterprises that operate within and across national borders.Multinational Strategic Management helps professionals, students, and educators:
- acquire and enhance skills in entrepreneurial contingency thinking and action
- integrate those skills to creatively handle specific situations
- learn more about management processes (and possibly develop new ones)
- Sales Rank: #14413995 in Books
- Brand: Brand: Routledge
- Published on: 2002-07-19
- Original language: English
- Number of items: 1
- Dimensions: 8.25" h x 6.00" w x 1.25" l, .0 pounds
- Binding: Paperback
- 466 pages
- Used Book in Good Condition
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