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SketchUp Ruby is to Ruby what "Visual Basic for Applications" (VBA) is to "Visual Basic" (VB). VB is written as a programming system. VBA uses elements of VB to enhance the construction of documents, spreadsheets or databases. It can be accessed by recorded macros, so that minimal knowledge of VBA is required.
SketchUp Ruby uses Ruby elements to control subroutines originally written to implement SketchUp tools. But that's alright. If you are only interested in enhancing the SketchUp modeling process, Ruby is only a means to an end in that enhancement. You should not be expected to have a profound interest in Ruby, the language.
This book contains scripting language you can extract and adapt to your own SketchUp Ruby scripts. It has no "Hello, World" scripts. All of the scripts do interesting and useful things. Except for three optional utility plugins I make no use of the SketchUp plugin feature. Each script is run from the Ruby Console.
The objective is to provide enough scripting examples and other resources so you can create your own scripts without mastering a programming language.

• Sales Rank: #1168477 in eBooks
• Published on: 2013-11-24
• Released on: 2013-11-24
• Format: Kindle eBook

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Five Stars
By steven Donahue
Very clear exposition for a beginner at using sketchup.

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• Sales Rank: #6198490 in Books
• Published on: 1970
• Binding: Mass Market Paperback

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[S327.Ebook] Download PDF Green Architecture (Architecture & Design), by James Wines

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When is a house ecological? Does the use of natural materials and solar cells on the roof make a building an example of ""green"" architecture? Perhaps even Antoni Gaud???????????????? and Frank Lloyd Wright designed ""greener"" buildings than most contemporary architects, whose low-energy houses scarcely differ outwardly from traditional ones. James Wines puts up the various - and often irreconcilable - concepts of environmentally-friendly architecture for discussion, making a case for an architecture that not only focuses on technological solutions, but also tries to reconcile man and nature in its formal idiom. Among the examples of contemporary ecological architecture presented are works by Emilio Ambasz, Gustav Peichl, Arthur Quarmby, Jean Nouvel, Sim Van der Ryn, Jourda and Perraudin, Log ID, James Cutler, Stanley Saitowitz, Fran????????????????ois Roche, Nigel Coates and Michael Sorkin.

• Sales Rank: #1081252 in Books
• Brand: Brand: Taschen
• Published on: 2000-05-01
• Original language: English
• Number of items: 1
• Dimensions: 9.87" h x .82" w x 7.90" l, 1.10 pounds
• Binding: Paperback
• 240 pages

Features

• Used Book in Good Condition

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0 of 0 people found the following review helpful.
Five Stars
By DORDE SORONDA
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0 of 0 people found the following review helpful.
Green Architecture
By George Walter Tedder III
James Wines book is well written. The photos and drawings lend depth to the topic of Green Architecture. James Wines challenges our concepts of beauty in the build environment and redefines form and function.

23 of 23 people found the following review helpful.
More holes than in the Ozone layer
By James Ferguson
At first glance this seems like an excellent introduction to green architecture. James Wines has assembled an impressive collection of photographs of some of the eco-architecture that has been built over the past 30 years. But, a closer examination reveals numerous holes in the narrative. Wines has put together a grab bag of ideas that held my attention but left me scratching my head as to why he left so many important architects out of his survey, and included some of rather dubious distinction.
Wines holds Frank Lloyd Wright paramount in his pantheon of ecologically-minded architects, alluding to his concepts of "The Natural House" and "Organic Architecture," as virtually the only texts written on eco-architecture at the height of the Modern movement. Wines likes Wright more for his aesthetic vision of ecologically sensitive architecture than for any great technological innovations in the field of eco-architecture. Wines laments the fact that eco-architecture is driven too much by the latest technology, and not enough by aesthetic concerns.
He brushes over the Modern movement, which did offer a number of technological innovations, such as Buckminister Fuller's Dymaxion House and geodesic dome, and did explore traditional patterns in design, as in the work of Aldo Van Eyck, who was a contributing editor for Shelter. Wines wrote off Le Corbusier, ignoring the architect's later work, which was very site specific.
However, the most glaring omissions are contemporary architects like Ralph Erskine, Glenn Murcutt, Samuel Mockbee, and Ken Yeang who have all given a great deal of consideration to environmentally responsive architecture. You certainly can't call them "eco-freaks," as their work has been readily accepted by the mainstream architectural community.
But, Wines does offer a number of engaging examples from which to draw from, including his own work with SITE. Perhaps the most interesting examples are the "prophetic visions" such as an Ozone-maker by Jeffrey Miles, seemingly inspired by Leonardo da Vinci, and Michael Sorkin's "Shroom," which has a wonderful kinetic quality like that of Kiesler's "Endless House." Great photos and illustrations, but read this book with grain of salt.

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Yakuza Moon is the shocking, yet intensely moving memoir of 37-year-old Shoko Tendo, who grew up the daughter of a yakuza boss. Tendo lived her life in luxury until the age of six, when her father was sent to prison and her family fell into terrible debt. Bullied by classmates and terrorized at home by a father who became a drunken, violent monster after his release from prison, Tendo rebelled. A regular visitor to nightclubs at the age of 12, she soon became a drug addict and a member of a girl gang. At 15 she was sentenced to eight months in a juvenile detention center.
Adulthood brought big bucks and glamour when Tendo started working as a bar hostess during Japan's booming bubble economy of the nineteen-eighties. But among her many rich and loyal patrons there were also abusive clients, one of whom beat her so badly that her face was left permanently scarred. When her mother died, Tendo plunged into such a deep depression that she tried to commit suicide twice.
Tendo takes us through the bad times with warmth and candor, and gives a moving and inspiring account of how she overcame a lifetime of discrimination and hardship. Getting tattooed, from the base of her neck to the tips of her toes, with a design centered on a geisha with a dagger in her mouth, was an act that empowered her to start making changes in her life. She quit her job as a hostess. On her last day at the bar she looked up at the full moon, a sight she never forgot. The moon became a symbol of her struggle to become whole, and the title of the book she wrote as an epitaph for herself and her family.

• Sales Rank: #706698 in Books
• Published on: 2007-07-01
• Original language: English
• Number of items: 1
• Dimensions: 6.10" h x .80" w x 9.00" l, 1.21 pounds
• Binding: Hardcover
• 187 pages

From Publishers Weekly
Tendo, the daughter of a yakuza (mob) boss, grew up in 1970s and '80s Japan, living through the booms and busts of life on the wrong side of the law. Her first published work, Shoko uses unpracticed but appropriately blunt prose to memoir her exceedingly arduous life; readers will appreciate her restrained but powerful details, especially during some of the harsher scenes. From age 12 onwards, Shoko's life was enveloped in drug addiction, poverty, psychological and sexual abuse, miscarriage, attempted suicide and the deaths of many close family members, set against a backdrop of Japan's ultra-secretive yakuza society. Admiration and a detached style keep Tendo from exploring any resentment she might harbor toward her criminal father, which may prove off-putting for some, but feels entirely honest given the emotional trauma Tendo suffers, and is as revealing for what it includes as for what it doesn't. Emotionally complex and thoroughly heart-rending, this book is recommended for anyone searching for a more thorough and personal understanding of Japanese society, and its darker corners, than is offered by more popular Japanese imports (movies, comic books) featuring similar subject matter.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

" ...A fast read... And her best-selling book has been reprinted 11 times in Japan. Maybe its because it tells it how it is, and its hardly a romantic portrait of the gangster life."--Giant Robot

"...Deserves an enormous amount of credit for her willingness to love and accept her family - and herself - regardless of their flaws."--Bust

"Powerful" Bloomberg News Service

"... Shining a light into a dark and little understood corner of modern Japan." --The Guardian (U.K.)

"Emotionally complex and thoroughly heart-rending, this book is recommended for anyone searching for a more thorough and personal understanding of Japanese society."--Publishers Weekly.com

"Yakuza Moon is a very personal book about a young woman's struggle to survive in a hostile and brutal environment, and it gives a rare insight into 'life in the other side' in Japan."--Asia Times Online

About the Author

Yakuza Moon is Shoko Tendo's first book. She currently lives in Tokyo with her baby daughter, and is working on her second book, a lighthearted look at the life of a single mother.

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3 of 3 people found the following review helpful.
Fantastic Read!
By Emily
I absolutely love this book! As a lover of Japanese culture, especially the 'forbidden world,' this book provided insight of what a life was like for a gangster's family. This book isn't about what a life is like for a yakuza... a lot of people mistake that. This is about a woman's life as a yakuza's daughter (as the title states), which was just as interesting to me. You can tell how much the yakuza lifestyle has affected Shoko's family and her own lifestyle. You can see how much her father's lifestyle haunted her in various ways. It's crazy how our families can cause create our path in life - at first, that is. Then you can see how Shoko overcomes her obstacles and created her own path.

The way this was written was very straight-forward and raw. It was incredibly refreshing. Actually, I'm going to read this book again today!

0 of 0 people found the following review helpful.
An Honest Look at a Misunderstood Lifestyle
By Muse M.
I enjoyed this accounting, although the writing style was very, very elementary. I want to attribute it to it being a translation but other than that the book was good, very raw, and very honest. A lot of it was difficult to digest because of the graphic depictions of drug use, rape, and abuse toward Shoko but that didn't detract from the overall story.

0 of 0 people found the following review helpful.
A Beautiful Work of Art - Inside and Out
By Andrew C.
This is a beautiful, heartwrenching book. Shoko Tendo bares her soul, her relationships, desires, addictions, failures, losses, and left me absolutely stunned at the hardships and transformation she endured living deep in the yakuza underworld.

When I finished "Yakuza Moon," a quote I read elsewhere sprang to mind: "We write to cleanse our past." I certainly believe in this axiom, in the use of art as alchemy to transmute our painful experiences into something beautiful, just as Shoko Tendo accomplished writing "Yakuza Moon."

Domo arigato gozaimasu, Tendo-san.

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Do you have a grip on your business, or does your business have a grip on you?

All entrepreneurs and business leaders face similar frustrations—personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.The Entrepreneurial Operating System® is a practical method for achieving the business success you have always envisioned. More than 2,000 companies have discovered what EOS can do.

In Traction, you’ll learn the secrets of strengthening the six key components of your business. You’ll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses—and you can too.

For an illustrative, real-world lesson on how to apply Traction to your business, check out its companion book, Get A Grip.

• Sales Rank: #1329 in Books
• Color: _
• Published on: 2012-04-03
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 6.00" w x .75" l, .85 pounds
• Binding: Paperback
• 246 pages

Features

• Do you have a grip on your business
• or does your business have a grip on you?All entrepreneurs and business leaders face similar frustrations—personnel conflict
• profit woes
• and inadequate growth. Decisions never seem to get made
• or

Review
"Since implementing the entrepreneurial operating system outlined in [Traction], my company has been more productive than ever. . . . The book brings proven business best practices from the top thought leaders in business into one hands-on manual that you can apply today."
—Dan Moshe, founder and CEO of Tech Guru, for The Business Journals’ “The most important business books ever written”

"Implementing [Traction’s] structured approach at Avondale has had a tremendous impact on our leadership's productivity and has improved operations throughout the organization."
—Karl Stark and Bill Stewart, cofounders, Avondale

“The concepts and tools that have been masterfully captured in the pages of this book have provided some of the magic that has helped us grow our business 300 percent over the last five years. Don’t miss it!”
—Craig Erlich, CEO, pulse220

“The concepts in this book have changed my life! I’m now able to let go of the day to day, knowing I have developed a team that can efficiently handle the details. We have consistently grown every year for the last four years in a very tough market, while the competition has struggled.”
—Ronald A. Blank, President, The Franklin Companies

“Having coached and trained over 13,000 entrepreneurs, I know the challenges they face. This book is a must for any business owner and their management team. Traction provides a powerful, practical, and simple system for running your business.”
—Dan Sullivan, President and Founder, The Strategic Coach

“With the Traction tools in place, we now have faster growth, increased profitability and great people that we enjoy working with. Our growth rate has averaged over 20 percent per year. These results put us in a position to sell our company to a public company for above-normal multiples and reacquire the company after just a year and a half.”
—Rob Dube, President, Image One

“The Traction principles have helped me build a solid leadership team, crystallize our plan, and create the discipline to take the organization to the next level.”
—Sam Simon, President & CEO, Atlas Oil Company

“Traction is far and away the most potent and useful approach I’ve ever seen for running a successful company. The content is bulletproof! You have to read this book.”
—Vince Poscente, Bestselling author of The Age of Speed

“The concepts in this book have revolutionized our enterprise. We are highly profitable, adroit, flexible, and have a results-oriented culture. Working with Gino’s tools has made a meaningful difference in who we are today.”
—Albert M. Berriz, CEO, McKinley

“The tools are sensible, effective, and a must for any organization, entrepreneur, or leader. I personally use them within my national real estate valuation company and this year we grew 150 percent, after being in business for more than 14 years.”
—Darton Case, President, The Entrepreneurs’ Organization

“The concepts in Traction saved our company from mediocrity and propelled us to excellence. They have provided us with the tools to deal with any situation that might arise and better yet, to head off some situations at the pass. We now have all the right people in the right seats doing the right jobs.
—Rob Tamblyn, President, The Benefits Company

“By applying the Traction disciplines we have been able to grow revenue by 50 percent over the last three years and profit exponentially more.”
—Robert Schechter, C.L.U., Ch.F.C., Chairman, Schechter Wealth Strategies

“Traction is a must-read. What you will learn are the same tools that have enabled me to grow my business 100 percent over the last three years while staying balanced and having fun. This book will change your life.”
—Bernie Ronnisch, President, Ronnisch Construction Group

About the Author
Gino Wickman’s passion is helping people get what they want from their businesses. To fulfill that passion, Wickman created the Entrepreneurial Operating System (EOS)®, a holistic system that, when implemented in an organization, helps leaders run better businesses, get better control, have better life balance, and gain more traction; with the entire organization advancing together as a healthy, functional and cohesive team. Wickman spends most of his time as an EOS Implementer, working hands-on with the leadership teams of entrepreneurial companies to help them fully implement EOS in their organizations. He is the founder of EOS Worldwide, a growing organization of successful entrepreneurs from a variety of business backgrounds collaborating as certified EOS Implementers to help people throughout the world to experience all the organizational and personal benefits of implementing EOS. He also delivers workshops and keynote addresses.

Most helpful customer reviews

59 of 65 people found the following review helpful.
Applying Traction to small consulting business
By Saad Shah (Michigan)
I read Traction in April 2010 and started applying it to my consulting business. We are an information technology consulting firm, with 10 consultants (including me) working on around 5 projects at any given time. Applying the EOS has brought about a big change in the way I approach my business. Our situation is typical of other consulting firms: 99% of the energy in the firm is spent on serving our clients, so not much attention is paid to "working on the business."

Rather than write a review of the book, I think some readers might benefit from seeing the practical application of the EOS model described in the book:

I did the Organizational Checkup candidly and scored 53%. Here's the status of the other areas:
1. Vision: Complete. Has been reviewed and updated with the input of the team. The V/TO is a very useful tool.

2. People: In progress. The Get It / Want It / Capacity assessment has been completed (with the team). The right person/right seat is a challenge because currently one person is occupying most of the seats. The book has given us the framework for right person/right seat and we are determining how to apply it without asking our team to overcommit themselves.

3. Data: We've created our initial scorecard, and we jointly reviewed it in May and June. The next monthly review is in mid-July, and we will be adding more metrics. More info here on my blog post: [...]

4. Issues: We had an external consultant spend time with us in June to observe our operations and provide us a candid assessment. As a result, we've got a list of issues and recommendations. The implementation of the major items is not yet certain. We have to face the choice between focusing on client work versus working on the business. Some of the issues won't be addressed until I remove myself substantially from client work and act like a CEO.

5. Processes: We were already fairly strong in the processes that affect our clients (project delivery, proposals, estimating, recruiting etc.). Some of our internal processes are being improved as a result of having worked on the scorecard.

6. Traction: We're not there yet (as of early July 2010). We need to make the tough choices (and accompanying investment in the roles) before we can have proper accountability, communication and teamwork for executing our plan and achieving our goals. Our focus remains on doing innovative things for our clients, and I believe that's the right thing to do. It will not be practical to hire a new CEO. So, I will be stepping away from billable roles, and "working on the business instead of in the business."

Overall, I highly recommend this book to any business owner who wants a frank assessment of what's going well and what can be done better. This book is like a mirror. In our case, it is motivational and will help provide a better experience for our team members and clients.

54 of 60 people found the following review helpful.
Useful -- if wholly understood and implemented unilaterally
By Totoro
This is essentially a self-help book for business executives. While there are many useful items in here it is ultimately steered towards generating more consulting business for the author and his fellow consultants. Much of the the useful advice listed in here is already understood by most employees at the most basic of companies under different names. Having worked at companies that implemented the processes discussed in this book and the former front runner From Good to Great I have some advice for business executives to ensure success in getting traction:

1. Read the entire book and comprehend.
2. If you use the quote "getting the right people into the right seats on the bus" in meetings with specific people in mind it is you that are in the wrong seat, the bus has no driver, and the wheels rotted away long ago. It may also be a shorter bus than you want.
3. Do not pick and choose sections to implement that fit your agenda.
4. Your "rocks" should not consist of delegating ill-conceived rocks to lower level employees.
5. If there is systemic failures within your company that have gone addressed for any significant duration, they will likely remain in place after implementing the processes in this book. This book exists simply to help you feel better that you "did something", much like any self help book.

This book is very similar to From Good to Great and is in fact referenced in this book. From Good to Great was, in its time was lauded as the self-help book for business leaders. From Good to Great recommended 11 companies business models as the absolute pinnacle of success for everyone to hold in high esteem. These were to be the companies that shifted from being just good enough (level 4) to great (level 5). Three of the companies that were listed are clearly not great: Wells Fargo (TARP bailout), Fannie Mae, and Circuit City. Of the 8 remaining companies only one outperformed the S&P 500 average. Beware of a self help book which references another self help book that demonstrated bad advice.

30 of 32 people found the following review helpful.
A business strategy book for the small business owner. One of many that might prove helpful.
By Jeff Lippincott
I liked it. The book is well organized and does a nice job of expounding on its points. As I read it another book from 2007 came to mind: No Man's Land: What to Do When Your Company Is Too Big to Be Small but Too Small to Be Big. Both books are written for the small business owner who has gotten his company to a certain level, but things are not growing or moving forward. The book has an Intro and nine chapters as follows:

0. Introduction
1. The "Entrepreneurial Operating System"
2. Letting go of the vine
3. The vision component
4. The people component
5. The data component
6. The issues component
7. The process component
8. The traction component
9. Pulling it all together

The book basically is a discussion of a diagram the author calls the Entrepreneurial Operating System (EOS) which consists of six components discussed in chapters three through eight. As I say above, I found the organization of the book to be good. However, I did not find the organization of the EOS to be particularly sound. Not too long ago I read and reviewed Be Bodacious: Put Life in Your Leadership which I thought would have been better written if it had promoted the following leadership system: (1) Dream, (2) Strategize, (3) Take Action, & (4) Persist. The vision component in EOS is comparable to the dream component, and the traction component in EOS is comparable to the take action component. So, in my humble opinion, the EOS is missing two components at a minimum: (2) strategize & (4) persist.

I found the discussions regarding the issues component and the data component to be very well done. I also liked the discussions regarding people and process. However, I was wondering about three more components that seemed relevant to me, but were missing: business models, finance, and marketing. It is so much easier to strategize productively regarding your business if you dissect the business model it uses to exist. Financing considerations are always important when it comes to business, and it is naïve to talk about taking your company to a new level without considering finance in a big way, i.e., devote a chapter and a component to it. Lastly, a business without marketing will probably not last long as a business. So there should have been a chapter and component devoted to it, too.

The author claims in his Introduction that he is putting a new slant on strategic planning for the small business. I agree he certainly has created the EOS which I have never seen in print before. However, the underlying principles discussed in this book have been around for a long time. This book could be tagged as the following: business strategy, project management, problem solving, or leadership. And many books on these subjects have existed prior to 2007. See The Complete Idiot's Guide to Project Management, 3rd Edition, Bare Bones Project Management: What you can't not do, and Scrappy Project Management: The 12 Predictable and Avoidable Pitfalls Every Project Faces.

Other books that might be of interest to the reader are: Making Things Happen: Mastering Project Management (Theory in Practice), The Fast Forward MBA in Project Management (Portable Mba Series), Ultimate Breakthrough Planning: The Business Funnel Approach, Run Your Business Like a Fortune 100: 7 Principles for Boosting PROFITS, and Being Strategic: Plan for Success; Out-think Your Competitors; Stay Ahead of Change. 4 stars!

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Leadership Essentials is a collective release of leadership tips and techniques as simple as your most basic needs, yet as complex as the very nature of the cultural diversities in which you live today.

It is a manual on how to live in a world where globalization and technological advances have toppled the walls of traditional leadership hierarchies, a world in which leaders must come to know and understand the evolution of change and how to develop, inspire, and guide their organizations [and their careers] through the tactical challenges coming at them both faster and more different than ever before.

Does leadership matter? Consider that in a recent employee survey, the number one reason why employees leave an organization is because of their relationship with their supervisor. While pay, benefits, and opportunities are certainly important, great leadership is what counts relative to motivation, safety, productivity, and effectiveness. Interested in learning how to be a more effective leader?

• Sales Rank: #2219533 in eBooks
• Published on: 2015-08-10
• Released on: 2015-08-10
• Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
A must Read!
By Ruth Lavrenz
This is an easy read, but a must have! Great book to help leaders become the best they can be.

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Following on the heels of Lisa Cron's breakout first book, Wired for Story, this writing guide reveals how to use cognitive storytelling strategies to build a scene-by-scene blueprint for a riveting story.

It’s every novelist’s greatest fear: pouring their blood, sweat, and tears into writing hundreds of pages only to realize that their story has no sense of urgency, no internal logic, and so is a page one rewrite. 

The prevailing wisdom in the writing community is that there are just two ways around this problem: pantsing (winging it) and plotting (focusing on the external plot). Story coach Lisa Cron has spent her career discovering why these these methods don’t work and coming up with a powerful alternative, based on the science behind what our brains are wired to crave in every story we read (and it’s not what you think). 

In Story Genius Cron takes you, step-by-step, through the creation of a novel from the first glimmer of an idea, to a complete multilayered blueprint—including fully realized scenes—that evolves into a first draft with the authority, richness, and command of a riveting sixth or seventh draft.

• Sales Rank: #14284 in Books
• Published on: 2016-08-09
• Released on: 2016-08-09
• Original language: English
• Number of items: 1
• Dimensions: 8.20" h x .85" w x 5.50" l, .64 pounds
• Binding: Paperback
• 288 pages

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54 of 58 people found the following review helpful.
A breath of fresh air (in a VERY stuffy field)
By David Garfinkel
This book stands apart from every other book about story I've ever read. And I've read quite a few.

For someone who's primarily "interested" in the art and/or science of story, this book is bound to disappoint.

But, for someone who's *engaged* in the hobby or profession of crafting stories that need to *work*, "Story Genius" is a godsend.

Here's why:

Lisa Cron has nailed down, in deceptively simple language, the very exact steps a writer needs to take to go from interesting prose to a compelling story. While the book is highly readable and doesn't have lots of (any, in my reading) frightening and impressive words, I see the fingerprints of other geniuses on the page: Rupert Sheldrake, Nick Arrizza, Anders Ericcson, and even (and in this context, it's a high compliment), L. Ron Hubbard.

Just fingerprints, though. The vast majority of the work here is all Cron's. She is so lighthearted and playful, you could easily miss the profound value (to the working storyteller) in her book IF YOU WEREN'T ALREADY STARVING FOR IT.

Which I am. Because with all the wonderful books I've read and courses I've taken, a few things have been missing.

Like: After you've identified the "wound" in the protagonist's past that informs the inner part of their journey through the story, what in the world do you do with that information? Most other writers, teachers, and gurus implicitly leave you with the challenge, "Well, that's for you to figure out."

Translation: They don't know, and they don't want you to know that they don't know.

Cron does, and she lays it out explicitly and generously. On the point of the protagonist's "wound" alone, this book is a complete though concise master class.

Another thing I've found missing almost everywhere else: How much of your character's past do you need to tell your reader about -- and how do you determine what that how much is?

I've only seen a partial answer to that question one place else -- in Aaron Sorkin's MasterClass on screenwriting -- and while he gave essentially the same answer, I find Cron's coverage of this topic in this book, much more useful and comprehensive.

"Story Genius" might not be the best book for a beginner for one simple and ironic reason:

Until you've been burned over and over again by the overconfident gurus of this field (and I don't include Sorkin here -- he's great, but again, not as comprehensive on certain key points), you won't be able to appreciate the finesse and extraordinary practical value of what's in this book.

I know if I had read it, say, 30 years ago, I would have shrugged a lot of this stuff off. Might have called it "repetitive" or "incomplete."

These days, I struggle with the real problems that Cron addresses in this book -- both as a working writer myself, and as a coach to other writers.

In that way, I am like an experienced jeweler walking through a flea market of cubic zirconium. I have to make stuff work, rather than read or hear it five times just to understand what it is.

So, I recognize a gem when I see it.

If any of this resonates, you should get this book to ease your own suffering and increase your own productivity -- and satisfaction with the experience -- sooner, rather than later.

46 of 48 people found the following review helpful.
Ignore the subtitle, there is no real science, but not bad as a craft book.
By Stanislav Fritz
3.5 out of 5 stars.

This will be one of my "long" reviews, as it is a subject I am both interested in and passionate about.

Craft books, they never seem to stop coming out do they? I have read a lot of craft books in addition to doing my MFA and increasingly they blur together in saying the same things.

Lisa Cron's book, for starters, is focused on "popular" fiction. She never quite says this, but there is a lot of focus on writing something that sells. There is nothing wrong with this, I just think it is worth noting.

Before I delve into details, I think this craft book is not bad, especially if you have never read one of the more recent craft books put out by an agent (Ms. Cron was an agent. She is now a "story coach" and faculty member at UCLA extension and has done a lot of media. This is important because she has a lot of media savvy, persuasion savvy, self-confidence and self-promotion in her background. All fine, but worth understanding that this drags some hubris into her book.

What I like: she is willing to disagree with some of the past approaches to writing, although that disagreement is more subtle than she implies. Really it still boils down to tension, a focus on characters, the arc of the character that should pull us along, and getting inside the character. What makes this different is the angle she approaches it, her terminology, her interpretation as to why this works. More on that later.

My reviews on non-fiction, especially if it is not creative non-fiction, tend to be harsh. I tend to pull my scientific background, logic, and understanding of statistics and the scientific method into play. Unfortunately, this ruined a good portion of this book for me. Lisa makes some statements, conclusions, and implications that are just steaming piles of B.S. and reveal biases and hubris.

The tone of the book makes opinions sound like fact, which are not facts, but badly drawn conclusions. This is worthy of criticism, because of the subtitle on this book "How to use brain science to go beyond outline and write a riveting novel." Thus, I get to zing her on the science part. Some examples of not understanding statistics (or misusing them):

In one breath she says that the story is the crucial ingredient. That the story overcomes bad writing and that the reason 95% of manuscripts are rejected by agents or don't sell is because the story itself is bad, even if the writing is gorgeous. Then she uses 50 Shades of Gray as the example to "prove" her point. For the record, I did speed read 50 Shades of Gray to analyze it, so I am not one of those who are criticizing it based on reading a few pages. Rather, the logic here is completely flawed. First, 50 Shades was initially rejected by all major houses. So, it was one of the 95% rejects. But, more importantly, any statistician/scientist will tell you that using outliers ( from Wikipedia, this reminder: In statistics, an outlier is an observation point that is distant from other observations. An outlier may be due to variability in the measurement or it may indicate experimental error; the latter are sometimes excluded from the data set.) is dangerous. Outliers rarely tell you what you are looking for. The whole what sells and what agents accept is used again and again, almost always in a flawed way.

For example, she discusses the 95% (she may use 96 or 94 percent, I don't recall) of manuscripts that are rejected. Well lets look at the those for a moment. Of the 95% that are accepted, 95% or so never sell enough to cover a publishers costs. So, how accurate is that agent filter? The agent filter is only accurate as the gatekeeper, not on whether we are "hardwired" (her term) to a story as she perceives it. In fact, in the introduction, where she is hooking us as to why this book is the right one and why it is worthwhile she gives us an old statistic (2012) on the average number of copies a self published book sells (in 2012 it was 150, based on one source, which we could spend hours debating how valid that source is--it captures only through books sold via a certain type of venue, using a particular data system). This statistic is vaguely interesting, but sits there out of context. What does the average publisher book sell? In fact, what does the average publisher book ROI (Return on Investment) equal. Yeah, you guessed it. Negative ROI and the average book from even a big 5 publisher sells very few copies. In fact, one of the top ten books for the Man Booker Prize, even after making it to the final list, sold 600 or so copies that year. Yes, my counter point is also a single data point, but what it illustrates is that I can tell an entirely different story with weak statistics, outliers, and random examples. The reason this sort of "logic" is so dangerous is it destroys the credibility of the author when she does make good points.

There are examples like this in every chapter. It is a classic sales technique and persuasion technique, so I shouldn't be so harsh, but for me it ruined the credibility--again due to the sub-title. It was the tone. She had no shades of gray in her explanation of why her approach is right--even though I think her core points are not bad (not perfect, but not bad). The issue is how to sort through what is really a suggestion and how to apply a variation of what she is pushing.

Pushing is perhaps the operative phrase for the book. The way one should read this is "here are some alternative ideas that you can incorporate into you thinking--modify as it makes sense."

For example, she is strongly against the writing technique sometimes known as pantsing (flying by the seat of your pants). While she acknowledges some famous authors, she essentially says they are outliers -- oh wait, you might say, doesn't she use outliers to prove her point in the beginning? Isn't this a bit hypocritical? Why is an outlier proving a point in one instance and should be ignored in another? Uh-huh. But I digress. She implies that if you fly by the seat of your pants you will not get a good story. Story the way she defines it. You will stall, you will have great scenes but not a story. B.S. The gem, or lesson really should be stated: be prepared to totally rewrite/edit your manuscript at least once if you fly by the seat of your pants and are not a master. Then, explain further that the reason is that flying by the seat of your pants OFTEN means you don't have the story in your head yet. You don't have the "why" (which is a gem also in the beginning of the book) firmly in you thinking if you simply fly along. This may sound pedantic on my part, but really I think it is Ms. Cron who is sort of pendantic. She needs to allow for the gray and how her insights can be used in that gray area. There are several famous writers who fly by the seat of their pants AND do not have the instinct Ms. Cron mentions for outlier authors. One technique I have heard is that the author writes the entire manuscript, without a lot of prep, by the seat of his pants. Then deletes the file off of his computer. Then writes it again. This is the author's technique for getting at all the insights Ms. Cron is pushing. The issue is not that flying by the seat of your pants doesn't work. The issue is when the author thinks she is done immediately afterward.

Back to the good. There is a lot of recap from any other good craft book here. There are also a lot of insights that I really like, if only they were not stated in this manner: Here is some cool research and insights from Dr/Professor/Scientist and here is what it means (absolutely). No, I love to hear the cool research and I would love to have a subtle difference in presenting the conclusion.

For example she discusses the misconception of the protagonist as a camera in her Worldview chapter. First, she tells us that the example author she is pulling the lesson from later went on to get a seven figure advance and that the seven figure advance proves how brilliant of a writer she is. Oh, please. I can point to research that shows that the key ingredient to success, after the basics are satisfied, is one thing: luck. Yes, you need to be able to take advantage of the luck, but Ms. Cron and the U.S. as a whole is hardwired to think that success is due to specific things, like brilliance and hard work. For every person who does make it, there are 9 who objectively are just as brilliant and worked just as hard, who didn't make it. The real point is that to take advantage of the luck, you have to get your ducks in a row. But, back to "Misconception #3: Your Protagonist is a Camera" in the Worldview chapter. I totally agree with her point. It is part of the general discussion on POV. POV is taught badly in many craft books and writing forums and other places. The point is hugely important. POV is not a camera. She also ties this in nicely with the main point of the entire book, "why" is the question to always ask. The approach she uses is interesting. She never uses the term POV (or Viewpoint, which some craft writers use). She sticks with the lens simile/metaphor and digs into the why. Why do we see, hear, smell different things (actually this is where the lens metaphor breaks down, but the point is still a good one).

I would have liked her to acknowledge the approach other craft writers (good ones) do to tackle this: every character, no matter how small, has a backstory (AKA in Ms. Cron's terminology a Worldview). When asked, any author should be able to discuss the backstory of both major and minor characters. The POV of any of those characters will be filtered through that backstory. Additionally, this "lens" -- to borrow Ms. Cron's metaphor -- can show us things that a camera cannot. POV is not absolute. The critique of someone saying "but she could never seen that from where she was" is not really valid by itself. Rather, the reader needs to feel that this is the worldview interpretation of things, possibly even by going to a momentary omniscient POV.

I really like, for instance, that part of the backstory (not Ms. Cron's term) is coming up with an origin scene. No matter what you are writing, there is something that happened "before." Even before the origin scene there is a before. You don't need to write it all down. There doesn't need to be a chronicle from birth. One point I would make is that while Ms. Cron is talking about protagonists, this applies to a number of characters. Her taste is toward single protagonist, single (often first person) POV. I think this is too limiting. Apply these ideas to all major characters and consider the advantages of multiple POV. Sometimes there are compelling reasons to go single POV, but what is really interesting sometimes is conflicting "worldviews" and the lessons learned. Even popular fiction can have this approach.

One final note on the psuedoscience, or misinterpretation of science that she keeps using. Functional MRIs (fMRI). She makes the same mistake that so many journalists make and there is huge irony that she mentions this so many times, including in a chapter starting out with "cause and effect." So many people confuse correlation and cause and effect.

The fact that during a fMRI the same areas light up as when we are experiencing something is really NOT telling you much. We CONCLUDE some things, but we don't KNOW. Additionally, the data is much less than Ms. Cron seems to think. I am focusing on this a bit because of the "hardwired" concept that she seems to love--and that silly subtitle of the book.

A fMRI is still an MRI. That means, for all intents and purposes, it is extremely limited, because you can't move and you are inside of a machine. So, reading about running and catching a frisbee, for example, and actually doing it? We have no example of that. You can't do a fMRI while throwing a frisbee. It is completely faulty logic to conclude that. I see an object in the sky. It comes down and lands on my hand. Its a bird! All objects in the sky must be birds. What the fMRI tells us is that the same parts of the brain get blood while reading as a very small, minuscule, number of activities do--activities that require almost no movement and can be done in this tiny chamber. We CONCLUDE that PERHAPS the brain is experiencing things in a similar way. But we don't even know that the same neurons are fired, only that blood flow has increased to the same areas. It poses intriguing questions as to "why." (Sound familiar, Ms Cron? All this does is pose a Why.). It does NOT answer that why. Many scientists who deal in fMRI try and remind journalists about the limited things that fMRI tells us. Unlike Ms. Cron's conclusion that this is like a Vulcan mind meld, it is not even close. fMRIs are not "brain waves" (as she links the two). She is making the conclusion leap that we are reliving/living these things. This conclusion is from her worldview, not from a scientific perspective. It makes some sense, but is hardly a given. There is some correlation between those who daydream certain events and then have to react to them, but it is a correlation, not a proven cause and effect. I can find a correlation, for instance, that those who eat tomatoes three times per week have a (self reported) better sex life than those who don't. But, it does NOT mean there is a cause and effect. It could be that those who eat tomatoes three times a week are wealthier, healthier, and those are the reasons they have a better sex life. Correlation and cause and effect are wildly different.

Similarly, the implication that well written stories sell well and accepted by agents and then accepted by publishers tells us very little. For example, of the books by self published authors, that sell well, 95% of them were rejected by agents. We don't immediately jump to the conclusion that only good books get rejected by agents! Or, I can easily demonstrate that 80% of the books that sell badly and that come from publishing houses, were written well and written with a good story as defined by Ms. Cron. That does not mean that her ideas are not good ones, possibly even key ingredients. What it means is that there are other factors at work. I know it helps sell. 95% of all non-fiction, how to, books that sell well tout psuedoscience and statistics that are meaningless . Ms. Cron's book has that ingredient.

Bottom line and ending on a positive note. I really like a lot of this book, if only some of the hubris and faulty logic were not there. Most of this is in the beginning sections of the book, but as Ms. Cron knows, this is where you capture or lose your audience (witness craft books focusing on the first five pages, or first fifty pages). The ideas presented here are not new, but they are presented in a manner that is fairy comprehensive and not too much fluff. The focus is on characters and backstory, or put another way on every "what" should have a "why" that is understood and that we want to know the answer to the "why."

If you only have a couple of craft books, or want a new summary craft book, this is not a bad one to have. Think about all the ideas presented, but don't take them all as absolutes. These are ideas as to what makes a story work. They are possible "whys" not conclusive "whys." My dinging on stars is a combination of: is this really new, I rarely give 5 stars, and minor hubris/absolutism-dragging "science" into the book and being wrong on the science. I will be using her book in my own critique group and discussing writing, but I will not be trying to persuade people that there is a brain science behind it!

I received this book from Blogging for Books for this review.

All my book reviews are available on my blog, BooksStillMatter

3 of 3 people found the following review helpful.
Now I want the paperback
By Iola
Story Genius is the latest book from Lisa Cron, author of Wired for Story. In Story Genius, Cron takes the basic concept from Wired for Story (that, as humans, we are wired to read stories and listen to them as a way of learning about the world and understanding how other people think). It takes elements of Debra Dixon’s GMC theory, and adds in a plotting methodology similar to the method Jack Bickham outlines in Scene and Structure.

No, this is not a book for confirmed pantsters … although it might prompt pantsters to question whether they might actually need to cross over to the dark side and become a plotter. Although Cron isn’t a fan of traditional plotting:

Plotters have it backward: the events in the plot must be specifically created to force the protagonist to make a specific really hard internal change. And that means you need to know, specifically, what that internal change will be before you begin creating a plot.

I suspect some novelists (pantsters, perhaps) don’t do this, because I’ve certainly read novels where the end didn’t make sense in the light of the information provided. I also suspect some novelists (definitely plotters) take this overboard, as I’ve also read novels where the external situation was too obviously contrived to bring around the inner change, to the point the external situation didn’t make sense.

To misquote Yoda, there has to be a balance.
Lisa Cron starts by practicing what she preaches: she hooks us with a story. In this case, she refers to those times she/you/I stayed up far too late at night, reading ‘just one more chapter’ until we reached the final page … probably at the same time as the birds woke up to welcome the new day.

(At the risk of sounding judgemental, if you’re an aspiring fiction author and you’ve never said ‘just one more chapter’ or stayed up far too late reading, you either don’t read enough fiction, or you’re lying. I’d prefer you were lying.)

The most useful part of Story Genius for me was the discussion about plot vs. story. I’ve read other books which talk about plot being the all-important element of fiction, with comments like this:

Before there was plot there was story. Story was the narration of events in the sequence that they happened. Plot is story that has a pattern of action and reaction. Plot is more than just a chronicle of events. The listener asks a different question: “Why does this happen?”
Ronald B Tobias,
20 Master Plots and How to Build Them

Instead of the either/or nature of plot and story, Lisa Cron’s view is that plot and story are intertwined:

Story is about the internal struggle. It’s about what the protagonist has to learn, to overcome, to deal with internally in order to solve the problem that the external plot poses.

(see the GMC connection?). Cron also says:

Here’s the real truth: your novel itself beings “in the middle of the thing” [aka in media res]—the “thing” being the story. What starts on page one is the second half of the story, where the plot kicks in.”

I don’t know about you, but reading that was a lightbulb moment for me, as was this:

The story and the plot are two very different things. The story comes first, and is born of one person, and one person only: the protagonist. Everyone and everything else will be created to serve his or her story.

After explaining her methodology, Cron applies it to a real-life manuscript from volunteer/victim Jennie Nash, novelist, book coach and partner in Author Accelerator (yes, Jennie and Lisa offer Story Genius as an online course as well).

This is alternately fascinating and frustrating: fascinating to see the way a writer works and applies the concepts, and frustrating because she didn’t tell us how the story ends (she hinted, but didn’t answer the big question: does Henry live?).
[...]

I’ve highlighted 59 passages, and that’s in the ebook (which is how I know. Kindle counts them for me). I think I’m going to have to buy the book so I can read it again and highlight with “real” highlighters, and see the sample Scene Card properly—I don’t think it showed up properly in my electronic review copy.

Recommended. You may or may not want to follow the methodology, but I’m sure you’ll learn something.

Thanks to Ten Speed Press and NetGalley for providing a free ebook for review.

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Is consciousness an epiphenomenal happenstance of this particular universe? Or does the very concept of a universe depend upon its presence? Does consciousness merely perceive reality, or does reality depend upon it? Did consciousness simply emerge as an effect of evolution? Or was it, in some sense, always "out there" in the world? These questions and more, are addressed in this special edition.

FEATURING

Cosmological Foundations of Consciousness
Origins of Thought
Evolution of Consciousness
Neuroscience of Free Will
Quantum Physics & Consciousness
Out-of-Body and Near Death Experiences
Dreams & Hallucinations
Paleolithic Cosmology & Spirituality
Self-Consciousness in Apes, Dolphins, Cephalopods, Machines
Consciousness in Extra-Terrestrials Sexual Consciousness
How Consciousness Becomes the Physical Universe

Over 70 Consciousness Raising Articles By:
Henry P. Stapp, Deepak Chopra, Roger Penrose, Stuart Hameroff, Brandon Carter, Michael Persinger, Walter Freeman, Howard Shevrin, Arnold Trehub, Bruce MacLennan, GianCarlo Ghirardi, Don Page, Shan Gao, Gordon Globus, Fred Kuttner, Bruce Rosenblum, Etzel Cardena, Larry Dossey, Bruce Greyson, Roger Nelson, Rudolph Tanzi, Ernesto Di Mauro, Michael Nauenberg, Thomas Suddendorf, Lori Marino, Andrea E. Cavanna, Ian Tattersall, Ellert R.S. Nijenhuis, Bruce Greyson, Milford H. Wolpoff, Edgar Mitchell, Thomas H. Huxley, Rene Descartes, Williams James, and many more.

This Text Is Divided into 13 Sections with nearly 70 Chapters

Section I. Cosmology of Consciousness

Section II. Brain and Mind

Section III. What is Consciousness

Section IV. Consciousness and Thought

Section V. Remote Consciousness

Section VI. Self-Consciousness - Dissociated, Shared, Near Death Consciousness

Section VII. Dreams, Hallucinations & Altered States of Consciousness

Section VIII. Origins & Evolution of Consciousness

Section IX. Paleolithic Consciousness: Neanderthals, Cro-Magnon, Spirituality, Sexuality

Section X. Animal and Artificial Consciousness

Section XI. Quantum Physics and Consciousness

Section XII. Consciousness and ExtraTerrestrials

Section XIII. Consciousness and the Universe

• Sales Rank: #1073896 in Books
• Published on: 2011-08-29
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x 2.31" w x 7.01" l, 4.73 pounds
• Binding: Hardcover
• 1100 pages

About the Author
Dr. Penrose shared the Wolf Prize in physics with Stephen Hawking, and is renowned world-wide for his work in general relativity, quantum mechanics, geometry and consciousness. He is the author of many important papers and books including The Emperor s New Mind, Shadows of the Mind, The Road to Reality, and his latest Cycles of Time, which proposes serial universes.

Dr Stuart Hameroff, of the University of Arizona, is a world famous consciousness researcher and organizer of the conference series Toward a Science of Consciousness.

Most helpful customer reviews

10 of 10 people found the following review helpful.
A Compelling Work
By Rasputin
The book is an edited compendium of articles on the nature of human consciousness
from a wide range of disciplines. Theologians, psychologists, other social scientists, neuroscientists
and quantum physicists espouse intriguing albeit controversial and unproven theories
of the mind and its relationship to universe. Some of the contributors suggest that consciousness
is not situated in the mind at all but is part of the universe- a dimension of space-time that
humans and other life forms have discovered. I found the work fascinating, stimulating and
a must read.

64 of 72 people found the following review helpful.
Consciousness of the new millennium
By Dr.James Paul Pandarakalam
Consciousness of the new millennium

This bulky, elegantly written and intellectually rigorous book of Penrose et al is an impressively fluent compilation, cleverly converting the specialist knowledge of several investigators of consciousness into a succinct review of the many dimensions of consciousness. Those who are disenchanted with the current materialistic views of consciousness would find the book useful in expanding their model of consciousness. The chapter on extraterrestrial consciousness makes this book abreast of times. Quantum is only bedrock of matter, but some believe that mysticism inform us of the bed-rock of reality. The current world is in a transitional stage from the 20th century materialism to a new mysticism and this book clearly depicts such a switch over. Consciousness and the Universe is a 21st century way of approaching the issue of consciousness- consciousness of the New Millennium.

Reductionism is the assumption that nothing can be greater than the sum of its parts. There has always been pitched intellectual battle between the adherents of reductionist and non-reductionist ideologies and this book gives food for thought to both sides. In the reductionist view, mind is an epiphenomenon - caused by physical phenomena and incapable of causing anything. A non reductionist could argue that such a view is like believing that Olympic pool created the swimming events held there. In the 20th century the brain was accorded more significance than the mind; to the reductionist of 20th century, consciousness is nothing more than a causally ineffectual by-product of the grinding of our neural machinery, of which nobody is in charge. In the last century, neuroscientists have been criticised for diminishing the mind to a scientific nullity making consciousness to a subjective illusion but some particle physicists are now shifting the goal post.

Section, five and sixth offers evidences to support non reductionist views. The non-reductionist view is that with the recent growth of meta-analysis, all the basic phenomena of experimental parapsychology, extrasensory perception, psychokinesis and so on have been justified by statistical analysis; they challenge a materialistic model of mind. There is evidence from survival research to support their case. For reductionist views to be successfully challenged, it has to be established that minds can exist independent of brain. One way of proving that humans have a non-physical part in association with the brain which can also exist independent of brain is proving post mortem existence. According to survival researchers, there is now as much evidence to justify belief in life after death as there is for the historical existence of dinosaurs. The reductionists have to accept the limit of their approach to phenomena like near death experiences, collective apparitional experiences, death bed visions, supernormal states etc. There are mounting evidences to support the claims of enhanced cognitive faculties in Near Death Experiences when brain is truly underactive. Whether memories can outlive physical extinction is a matter of scientific significance. A narration of the different findings of survival research would have made the book more appealing for the non reductionist.

The volume does not offer any watertight evidence -based conclusions, but has put forward many thought provoking and worthwhile contributions. Human beings may be electrical animals, quantum beings and spiritual personalities, and therefore may also have a higher consciousness. Consciousness studies should ideally have intellectual and spiritual benefits; this book is geared essentially for the former. It has a bottom up approach to consciousness as opposed to top down approach and is a brain praising book; I have no problems with that. Consciousness and the Universe is a serious attempt to develop a deeper understanding of mind and is a milestone in cognitive sciences. This book marks a return of consciousness studies to the map of neurosciences. Last chapter offers a conclusion with an overtone of metastatic monism as opposed to metastatic dualism. Consciousness and the Universe has not demystified consciousness but has made it more mysterious, and that is probably the novelty of this book.
Dr. James Paul Pandarakalam

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By Samuel Leathers
roger penrose did an excelent job putting this book together, each chapter builds on the previous. anyone interested in consciousness in humans or A.I. will love this book. hats off to all the authors of this book!

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